Can AI Improve Your Marketing Strategy?

So, I hear you’ve been marketing your business, but the results have not been exactly what you expected. Unfortunately, advertising isn’t as easy as making a post on social media and sharing it with people on your friends list. However, with new technology like Artificial Intelligence (AI), many technical, time-consuming tasks can be streamlined, making it easier to create a marketing strategy that consumers will resonate with. Today, I am going to share with you three useful AI tools that can help your business.

1.   Chat GPT: Understanding Your Target Audience

In 2025, having a great product is no longer enough. Brands must not only understand their target market but also their consumers’ behavior. Many brands study consumer behavior to help them predict how consumers might react to products and services, along with understanding the physiological process consumers go through when making purchase decisions.

Consumer behavior is a part of any successful marketing strategy. Marketers aim to understand why and how consumers behave the way that they do. They do this by evaluating consumers as they go through the purchase decision process. The purchase decision process includes 5 stages: Need recognition, information search, alternative evaluation, purchase, and post-purchase evaluation. However, when you do not have the resources to evaluate your specific customers, that’s where the use of AI comes in.

 AI tools like ChatGPT can assist with campaign planning, fine-tuning your target audience, choosing the right media channels, and can also help you understand what your customers care about. I believe this is important because when businesses understand what their consumers care about, they put themselves in a great position to build a strong relationship with customers. As a result, customers are more likely to be loyal to your brand and make repeat purchases, share their experience online, or recommend your product to a family member or friend.

2.   Crayo: Short Form Video Creator

Short-form content has been exploding in recent years, and social media platforms like TikTok have taken center stage. Even platforms like Instagram and YouTube have implemented and encourage users to create short-form content to stay competitive and relevant. With content creators rolling out approximately 3-5 short form videos a day, burnout is likely to happen. This is where Crayo can be of use.

Crayo is a short-form video creator that uses AI to generate story videos, text-to-image videos, and even creates voiceovers for video content. Crayo saves content creators a lot of time and can take a full video and chop it up into multiple short videos that one can post on their socials to stay engaged with followers.

3.   Surfer SEO: Optimize Content

Understanding who your target audience is and creating video content for them means nothing if you don’t know how to effectively display that content in front of the people who are looking for it. This is where search engine optimization (SEO) comes in. AI software like Surfer SEO can help boost organic traffic and improve ranking in search results to ultimately grow businesses.

One thing that stood out to me is that Surfer SEO has a function called “AI content Humanizer.” Oftentimes, when businesses use AI to write blogs, it can sound unnatural because the tone of the writing does not sound human. Surfer SEO can improve written content like blogs to reflect a brand’s tone, which is often a part of your brand’s identity.

Is AI In Marketing Here To Stay? 

I believe so. AI is a powerful tool that can help save time and money. According to an article published by the Harvard Business Review, “In the 2020 Deloitte survey, 74% of global AI executives agreed that AI will be integrated into all enterprise applications within three years.”

So, even though AI is still new, many brands understand its power and ability to enhance things like customer experience, streamline content creation, optimize advertising, and improve overall productivity.