Flypaper Blog

If you're a business owner, it doesn’t matter how big or small your business is, and find yourself asking, “How can I help my clients...

The fashion industry has a significant impact on many people's lives. Most people in the developed world have heard that a number of...

Hello, my name is Tyler Duclos, and I will be writing about the experience I have had with Flypaper this semester. Going into Flypaper, I...

MSUM Flypaper Creative Services & shout out to Absolute Studios Spring 2022 Finding your creative voice can be difficult. Often, we want...

Public Relations: the professional maintenance of a favorable public image by a company or other organization or a famous person. When I...

Media planning is the process of developing an effective media strategy and action plan. A media plan provides recommendations and...

The Numbers Did you know that people with disabilities make up 15% of the global population? Worldwide over 450 million people have...

A company’s brand should reflect their logo, colors, product, overall attitude, and voice. Forbes mentions a passage that is perfect when...

Certain campaigns have the power to change the way the public views a product. PR and Ad teams work together to not only benefit their...

With spring rapidly approaching it also brings the end to winter season NCAA sports. The most notable tournament being March Madness,...

What brand comes to mind when you see the color red, a little white dog with a red spot, or the words “Expect More. Pay less.” If you...

“I always felt there was something weird about me like I was an observer watching everyone around me interact.” 20-year-old Sophia Willis...

As Advertising and Public Relations Professionals, it’s our duty to invest ourselves in building brands for clients, but how often do we...

Advertising has been important for centuries. As time goes on, the way the advertisements get distributed change. Now, advertisements are...

What issues are most important to Gen Z? According to a recent study, 75% of Gen Z is passionate about making the world a better place....

Internships provide amazing opportunities for college students to gain professional experience and get an inside look into what working...

In the communications industry, the terms “advertising” and “public relations” may be tossed around interchangeably. But what are the...

Social Media Management systems are becoming more sought after than ever before. Why is this you may ask? Because they meet the needs of...

Flypaper numbers since fall 2022.

CTR, PPC, CPC, CPA… If these acronyms sound familiar to you, it’s likely that you have experience in the digital advertising realm. But...