Flypaper Blog

Turn your wedding dreams into reality by exploring how advertising, public relations and social media guides decision-making for planning your special day.

Event marketing builds lasting customer connections beyond the product by creating experiences that strengthen brand loyalty and uplift local small businesses.

Many celebrities have made big, controversial headlines, but has it always been beneficial? Cancel culture is stronger than ever, and virality can change a life for better or for worse.

In the world of athletics today, performance alone no longer determines recognition— it also depends on visibility and how it’s managed. In today’s digital age, it is easier than ever to get recognized through social media platforms. These opportunities are possible through utilizing and consistently engaging in these social media platforms. Athletes are no longer limited to being recognized by in-person performances and because of this they can showcase their talent to a mu

A quick glance at the history of advertising within motorsports

GAP has struggled to stay relevant in today’s competitive clothing market. However, their trending advertisement with global girl group KATSEYE revived their relevancy and longevity.

This blogs describes the pros and cons of using Canva, the user-friendly, professional program that is new to the graphic design game and Adobe, the program that has become industry standard and is used in millions of campaigns a year.

Influencer content feels genuine but is just advertising in disguise. This blog looks into how brands blend into everyday social media posts.

In an era where weight loss has become a public conversation, the same action can create different narratives depending on who does it.

Sport features, landscaping, store ads, photography as a whole was more expensive and people took fewer photographs to capture time. The less expensive digital photography makes more photographs with more photographers to capture life events.

Excellent branding requires an excellent logo. Read on to learn what makes a great logo.

From excelling in the workplace to clear messaging across digital platforms, diverse communication skills are essential for today’s advertisers.

On Sunday, July 21, 2024, the trajectory of the whole world shifted. Or at least Gen Z’s world. In the midst of a whirlwind election that started between what some authors on Wattpad plotted as an enemies to lovers pipeline between Donny-boy and America’s sweetheart Joe Biden, would no longer be.  For some background, President Biden had two main reasons for stepping down from the race. The first was health related. As we all know the President had been battling a case of C

Artificial Intelligence (AI) can help you create a successful marketing strategy. Learn how three tools can improve your writing, video, and search engine optimization.

Tailgating isn’t just about eating and drinking. Tailgating is about bringing a community together and enjoying each other’s company. It is also a golden opportunity for marketing.

Social media is a powerful tool for campus organizations to connect with students, promote events, and build a community. Here are five...

Old Spice’s campaign, The Man Your Man Could Smell Like, debuted in 2010 and pushed us into a new era of advertising for Television, along with social media.

Building professional connections is one of the most beneficial skills to possess for your career. A well-built network can put career...

It has been almost two years since Elon Musk acquired Twitter and rebranded it as “X” (July 2023). Following the new ownership,...

Public relations (PR) is more than just building a brand, it is a powerful tool for advocacy. As a public relations intern at Students...