Flypaper Blog

Tailgating isn’t just about eating and drinking. Tailgating is about bringing a community together and enjoying each other’s company. It is also a golden opportunity for marketing.

Social media is a powerful tool for campus organizations to connect with students, promote events, and build a community. Here are five...

Old Spice’s campaign, The Man Your Man Could Smell Like, debuted in 2010 and pushed us into a new era of advertising for Television, along with social media.

Building professional connections is one of the most beneficial skills to possess for your career. A well-built network can put career...

It has been almost two years since Elon Musk acquired Twitter and rebranded it as “X” (July 2023). Following the new ownership,...

Public relations (PR) is more than just building a brand, it is a powerful tool for advocacy.   As a public relations intern at Students...

"BookTok" is a community of TikTok users who share their love (or hate) of books. This side of TikTok has been extremely useful with book...

Building your personal brand is about showcasing your unique identity to the world.

Finding the right way to advertise a brand is always a challenge. Whether that’s through social media or an event, finding a connection...