The Grand Slam of Advertising: How Tennis Sponsorships Boost Brand Visibility
Finding the right way to advertise a brand is always a challenge. Whether that’s through social media or an event, finding a connection...
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April Wood
Dec 31 min read
How to Choose the Right Influencer for Your Brand
Influencer marketing has been on the rise for many popular brands thanks to TikTok and TikTok Shop, as well as Instagram. If you have...
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Rhonda Fitzgerald-Hunter
Nov 142 min read
Navigating Social Media: Engaging Nontraditional College Students
In recent years, social media has become an essential tool for educational institutions seeking to connect with nontraditional college...
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Emily Felling
Nov 52 min read
My Dollywood College Program Experience
In May of 2024, I embarked on an exciting journey to Pigeon Forge, Tennessee to work at Dollywood for the summer as a part of the...
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Noah Swegarden
Oct 222 min read
The Impact of Social Media on Sport PR
Public relations within sports have been revolutionized with the introduction of social media, offering unmatched opportunities for fans...
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Mara Moltzan
Oct 151 min read
The Importance of Authenticity in a Digital Age
In today’s digital age, we are surrounded by influencers promoting various products. It’s become difficult to know which influencers are...
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Amy Benson
Oct 71 min read
The Importance of Communication in Integrated Advertising and PR
Communication is an essential part of Advertising and PR. But what does it mean? When thinking of it in simple terms, it seems like it...
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Kay Beckermann
Sep 91 min read
Elevate Your Brand with MSUM Flypaper
Need to elevate your brand? We are here to help!
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MSUM Flypaper
May 11 min read
Enroll in MSUM Flypaper!
MSUM Flypaper is a student-run advertising and public relations agency open to all students.
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Morgan Bachelor
Apr 113 min read
From Old to New: Advertising Methods on Social Media
In the fast-paced world of social media, the landscape of advertising is in a constant state of movement and innovation. What was once...
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Judah Lind
Apr 43 min read
The YouTube Shorts Dilemma by Judah Lind
For almost the entirety of its existence, YouTube has been relatively unchanged. For social platforms, this is out of the ordinary, as...
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Noah Swegarden
Mar 263 min read
The Fall of Twitter (X)
During the mid-2000s to even today social media has been the focal point of millions of people's lives at one point or another....
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Charmaine Haas
Mar 192 min read
My Experience on GO! TEAM
I have never made a better choice for myself. Being apart of this organization has prepared me for my future career and opened the door...
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Anna Anderson
Feb 291 min read
The NFL (Taylor’s Version) by Anna Anderson
On September 24, 2023, Taylor Swift attended her first Kansas City Chiefs football game upon an invitation from tight end Travis Kelce....
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Darin Straub
Feb 154 min read
Dreamers Dream, Believers Believe, but Strivers….Strive!!
Being someone who was born in '91 before the internet had started and all the new technology came about, a world that didn’t have...
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MSUM Flypaper
Jan 181 min read
High School Students! Discover Your Passion for Advertising and Creativity with Flypaper's AdCamp
AdCamp is an exciting event for high school students to prepare branding guidelines and ad campaign for a hypothetical restaurant.
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Sheyenne Norberg
Dec 7, 20232 min read
AI in Marketing: Good or Bad?
In an era dominated by technological marvels, Artificial Intelligence (AI) has emerged as a powerful force, reshaping industries and...
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Kyle Schmidt
Nov 28, 20232 min read
Videography: From impossible dream to bright reality
If you said you wanted to pursue a major in film 20 or so years ago, you get mocked, thinking that "it's an unstable line of work" or you...
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Ezra Paradee
Nov 28, 20233 min read
Cracking the Code: Optimizing my experience as an SEO Intern
When people hear the term ‘search engine optimization’ they often assume it to be some intimidating algorithm that can often make people...
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Hellanna Gunstinson
Nov 28, 20233 min read
10 quotes to read when experiencing a creative slump
Let’s face it; everybody experiences them. A creative slump can creep up on us out of nowhere…and often at the least convenient of times....
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