Flypaper Blog

Artificial Intelligence (AI) can help you create a successful marketing strategy. Learn how three tools can improve your writing, video, and search engine optimization.

Tailgating isn’t just about eating and drinking. Tailgating is about bringing a community together and enjoying each other’s company. It is also a golden opportunity for marketing.

Social media is a powerful tool for campus organizations to connect with students, promote events, and build a community. Here are five...

Old Spice’s campaign, The Man Your Man Could Smell Like, debuted in 2010 and pushed us into a new era of advertising for Television, along with social media.

Building professional connections is one of the most beneficial skills to possess for your career. A well-built network can put career...

It has been almost two years since Elon Musk acquired Twitter and rebranded it as “X” (July 2023). Following the new ownership,...

Public relations (PR) is more than just building a brand, it is a powerful tool for advocacy.   As a public relations intern at Students...

"BookTok" is a community of TikTok users who share their love (or hate) of books. This side of TikTok has been extremely useful with book...

Building your personal brand is about showcasing your unique identity to the world.

Finding the right way to advertise a brand is always a challenge. Whether that’s through social media or an event, finding a connection...

Influencer marketing has been on the rise for many popular brands thanks to TikTok and TikTok Shop, as well as Instagram. If you have...

In recent years, social media has become an essential tool for educational institutions seeking to connect with nontraditional college...

In May of 2024, I embarked on an exciting journey to Pigeon Forge, Tennessee to work at Dollywood for the summer as a part of the...

Agility PR Solutions Public relations within sports have been revolutionized with the introduction of social media, offering unmatched...

In today’s digital age, we are surrounded by influencers promoting various products. It’s become difficult to know which influencers are...

Communication is an essential part of Advertising and PR. But what does it mean? When thinking of it in simple terms, it seems like it...

Need to elevate your brand? We are here to help!

MSUM Flypaper is a student-run advertising and public relations agency open to all students.

In the fast-paced world of social media, the landscape of advertising is in a constant state of movement and innovation. What was once...

For almost the entirety of its existence, YouTube has been relatively unchanged. For social platforms, this is out of the ordinary, as...