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  • Writer's pictureElla Donais

4 Reasons Public Relations is Important

Updated: Oct 11, 2022

Do you know what the term public relations or PR means? PR is short for public relations, and it refers to the strategic communication from an organization to the public to maintain a public image and/or to respond to public discourse. In a short definition, public relations deals with the media, press releases, and other media ordeals. Now you’re reading this and thinking, “what does any of this have to do with me?” Read on to learn about why public relations is important.


1. Public Relations increases brand credibility. A business often leaves their potential sales out on the table, without having that bridge between customer and clients that area would be grey and unresolved. To solve that grey area, a business can hire a public relations professional!


2. PR enhances social media activity. In today’s world, most people use social media at least once a day. These PR professionals are paid to identify a business’s best channels and they hire influencers to spread the company’s products and/or messages to the public.


3. PR is more effective than paid advertising. According to mynewsdesk.com, PR is almost 90% more effective than advertising in influencing consumers. In short, getting favorable mentions of your brand holds more weight than a paid advertisement.


4. PR promotes a brand's values. In any company, trust plays a vital role in deciding whether a business will be a hit or miss. Lack of trust can also lead to a loss of sales. However, when they pay a PR professional, these experts work to increase credibility by improving said businesses reputation. In all, public relations is and should be an essential to businesses and to everyday life.

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