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How to Build Connections in Ad and PR:

Updated: Oct 11, 2022

Advertising and Public Relations is all about branding, the people, and your connections. Connections to resources and being connected to your clients. Public Relations focuses on building relationships and engagement. Advertising focuses on delivering the message across various platforms. To be able to strive in this industry you must know the right people and strategies.


Some essential steps to take are:


Creating a LinkedIn account: Creating a LinkedIn account is a highly effective tool to build your connections. This allows you to become reachable, allows you future employers to look at your achievements and work experience, and network with peers.


Join school clubs: Many colleges offer extracurricular activities such as, PRSSA (Public Relations Student Society of America), entertainment groups, and clubs specifying in your major.


Attending job fairs: Job fairs allow you to personally connect with employers from various companies.


Connect with classmates: Some of your fellow students may strive in their industry and be a source of help. Keep and maintain authentic connections with your classmates.

These are a few steps you can take to ensure you have great connections with people in your industry. It is all about creating genuine connections and being yourself through the process. Put in time, stay connected, and make it known you are making an effort to maintain relationships.

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