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  • Writer's pictureMya Johanneck

How to Master Your Elevator Pitch

Updated: Oct 11, 2022

One of the most important elements to being a successful professional in any occupation is the elevator pitch. Sometimes called the elevator speech, it is a very brief introduction about yourself and creating a connection with whom you are meeting. About 30 seconds long, it needs to be about what you do and what makes you different from the rest. An elevator pitch is important because you not only use it during a spontaneous business endeavor, but in everyday life.

While meeting new friends or professionals, first impressions are everything. Listed are tips and methods to creating a strong elevator pitch:

1. Start by writing down who you are. This includes what you do professionally or creatively and a feature about you that is unique.

2. Edit what you have written into bullet points. Practice speaking your bullet points in a way that flows smoothly and makes sense.

3. Time yourself to ensure you can present it within 30 seconds. It’s called the elevator pitch because it needs to be concise enough to present during an elevator ride. Most listeners get bored within the first few seconds of any conversation.

After delivering your pitch, including a call to action is vital. This may include a business card or having a QR code prepared with your website. An additional step to increase the effectiveness of your pitch is following up with them via LinkedIn or email. The goal of the elevator pitch is to make a connection and create an opportunity.

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