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  • Writer's pictureAlissa Lundeen

Importance of Diversity in the Workplace

Updated: Nov 22, 2022

What is diversity? How do you define it? By definition, diversity is the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientation, etc. Other factors that can determine a person’s diverse characteristics include religion, culture, language, education, and skills and abilities. Throughout the course of this blog, I will be explaining why diversity is so important to have in the workplace - wherever your place of work happens to be. So why is diversity so important in the workplace? Especially in this day and age? There are 5 main advantages or reasons for this that I want to share with you:

1. Greater Creativity and Innovation

If you put a group of people in a room who think, act, perceive, and do things differently, then you are bound to have one heck of a brainstorm session. Creativity and innovation will be at an all-time high. This is a very smart move for your business because you are much more likely to reach a wide variety of people with your products or services, because it appeals to more audiences.

2. Increased Productivity

Companies are more likely to understand and fulfill their consumers’ needs with a diverse team. Research has shown that having a diverse team increases productivity by 35%. Employee or team confidence and morale will also increase as you increase diversity. This is then going to increase your productivity.

3. Reduced Employee Turnover

When your place of work encourages inclusion and doesn’t just claim to be diverse, and actually proves it by hiring a diverse team of workers, you will make your employees happier and feel valued as well as respected. This means they will stay with your company for longer, saving you money and time on recruiting and hiring. This, in turn, leads to you having the ability to focus that money towards something else within your business.

4. Connect to a Wider Range of Consumers

Having a diverse workforce is essential when your goal is connecting to a wider range of consumers. Like I stated before, having more diversity on your team leads to a better image of your business as well as happier workers and higher appeal to a wider audience. All of these things will lead to attracting more customers.

5. Increase Revenue

If you combine all of these benefits in one, the result will ultimately be an increase in revenue. If you are making your employees happy, bringing in a wider range of consumers, increasing productivity, and coming up with newer and better ideas, you are bound to increase your revenue for your business.

So, if your goal is to complete all of these steps, remember that the key to a successful business is not just to keep the well-being of your business in mind, but remember to keep the well-being of your employees as a top priority as well. A happy team leads to a happy consumer which leads to a happy business.

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