Flypaper Blog

“People don’t buy what you do; they buy the reason why you do it.” Simon Sinek Brands know what they sell. Most know how they sell it....

Enhance Your Brand with Pre-Roll Video If one of your biggest worries is increasing interaction and engagement in a way that improves...

I was able to use my graphic design skills that I learned in school to help a daycare. I couldn’t be happier! Graphic design is a booming...

By: Erika Arenstein Curating Brand Longevity in a Constantly Changing Industry Erika Arenstein Marketing by branding around the lifestyle...

Graphic designers are great tools to use that are often overlooked. Utilizing graphic design is a great way to make your ad campaigns...

By: Isaiah Sistrunk The Roman Empire was one of the greatest empires in history, known for its conquests, architectural feats, and...

By: Abdullahi Hashim We have all seen advertisements that need to align with where the business is at. There are many ways to make an ad...

By: Antoinette Floyd When it comes to social media, people might feel the need to stay on trend to have a successful online presence; it...

Technology is everywhere. Everywhere you go you see some sort of technology. Whether it be phones, computers, televisions, tablets, you...

By Alissa Lundeen There are various benefits to creating social media accounts for your business and being involved with them. In today's...

Small businesses can go global thanks to social media. Learn more with this blog by McKenzie!

MSUM Flypaper is excited to partner with Jasmin Child Care and Preschool this semester! We are developing a fundraising campaign that...

In an era of social media where information is on constant overload, finding engaging ways to connect with your audience through all the...

Hello! My name is Tyler Duclos, I'm an advertising and public relations major at MSUM and I am also a member of Flypaper and PRSSA on...

When I first came to this major, I felt extremely behind. I knew I had made the right decision to become an advertising and public...

If you're looking to try a more creative advertisement, then video is for you. With video advertising, you can communicate the character...

By: Khalid Abdi Creativity is key in advertising and public relations. Whether you are creating a new ad campaign or pitching a story to...

Branding is one of those things that can be incredibly confusing to understand and even more difficult to execute properly. But it...

This pink ad was made to announce to our customers and followers that Smokes 4 Less recently received some NEW beanie hats. With winter...

Do you find yourself lost trying to market yourself in the business world? Marketing can be a bit tricky when you don’t know where to...