Flypaper Blog

A company’s brand should reflect their logo, colors, product, overall attitude, and voice. Forbes mentions a passage that is perfect when...

Certain campaigns have the power to change the way the public views a product. PR and Ad teams work together to not only benefit their...

With spring rapidly approaching it also brings the end to winter season NCAA sports. The most notable tournament being March Madness,...

What brand comes to mind when you see the color red, a little white dog with a red spot, or the words “Expect More. Pay less.” If you...

“I always felt there was something weird about me like I was an observer watching everyone around me interact.” 20-year-old Sophia Willis...

As Advertising and Public Relations Professionals, it’s our duty to invest ourselves in building brands for clients, but how often do we...

Advertising has been important for centuries. As time goes on, the way the advertisements get distributed change. Now, advertisements are...

What issues are most important to Gen Z? According to a recent study, 75% of Gen Z is passionate about making the world a better place....

Internships provide amazing opportunities for college students to gain professional experience and get an inside look into what working...

In the communications industry, the terms “advertising” and “public relations” may be tossed around interchangeably. But what are the...

Social Media Management systems are becoming more sought after than ever before. Why is this you may ask? Because they meet the needs of...

Flypaper numbers since fall 2022.

CTR, PPC, CPC, CPA… If these acronyms sound familiar to you, it’s likely that you have experience in the digital advertising realm. But...

One of the most important elements to being a successful professional in any occupation is the elevator pitch. Sometimes called the...

I’ve been working for the MSUM marketing and communications department since last spring. One of the primary things I do is write stories...

In the field of Public Relations, making it through the cut is often rough. Here are some great tips to getting through the door and on...

Every Flypaper team and committee is important in building this brand new, student-run agency. Being part of the space design team, we...

Do you know what the term public relations or PR means? PR is short for public relations, and it refers to the strategic communication...

Advertising and Public Relations is all about branding, the people, and your connections. Connections to resources and being connected to...

Don’t get me wrong, sometimes Instagram just hits. However, over the pandemic, I found myself feeling down. Very down. Even when society...